Where Data Science, Experimentation, and AI come together to help organizations learn faster, grow smarter, and embrace the unexpected.
About Me
I’m Erika Dunn, a data scientist and experimentation leader with over a decade of experience building programs that drive evidence-based decisions. My work blends advanced analytics, synthetic audience modeling, and AI-powered experimentation frameworks to unlock insights you can act on.
Learn more about my background →
Explore My Work
I write about the art and science of experimentation, practical guides to applying AI in business, and the realities of leading analytics in complex organizations.
What I Can Help With
My consulting capabilities include:
- Experimentation Strategy: Designing and scaling A/B testing programs aligned with business goals.
- Data Science & AI: Developing predictive models, outlier detection, and synthetic data solutions.
- Synthetic Audience Research: Modeling customer behavior to test hypotheses without overexposing real users.
- Training & Workshops: Equipping teams to adopt data-driven experimentation mindsets.
Ready to Connect?
If you’re interested in working together or learning more about how data science and AI can transform your experimentation programs, let’s talk.
Uncanny Data Solutions 