Category: Articles & Essays
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Progress as a rate, not a result Most organizations believe they are measuring progress. They track conversions, lift, audience reach, throughput, and test volume. These…
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How to codify missteps into repeatable playbooks Failure in experimentation is not a setback. It is an instruction.The problem is that most organizations treat failed…
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Keeping empathy and trust at the center of simulation Synthetic audiences promise something remarkable: the ability to learn faster, test safely, and reduce customer fatigue.…
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The next era of experimentation is synthetic, scalable, and smarter The next phase of experimentation will not be about running faster tests. It will be…
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A post-mortem on organizations that burn out on experimentation A testing culture rarely collapses overnight.It erodes quietly. At first, everything looks fine. Dashboards keep updating.…
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A diagnostic guide for spotting decay in experimentation culture A broken testing program rarely looks broken.It usually looks busy. You’ll see dashboards with colorful metrics,…
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There’s a reason children learn to ride bikes with training wheels. It’s not because the wheels make them faster or cooler. It’s because they make…
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Every experimenter has war stories. Here’s one of mine. We had launched what looked like a slam-dunk experiment. The design was tight, the metrics were…
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Imagine this: your experimentation roadmap is solid, the hypotheses are sharp, and your team is ready to roll. But then the slowdown begins. Your surveys…
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