How I Can Help

I help organizations build smarter, evidence-based strategies using data science, AI, and rigorous experimentation. Whether you’re designing A/B tests, exploring synthetic audiences, or trying to make sense of a tangled web of KPIs—I’m here to turn your data chaos into clarity.

Core Capabilities

🧪 Experimentation Strategy

From “we should probably be testing this” to “we’re running dozens of experiments a month,” I help teams build experimentation frameworks that are scalable, ethical, and actually useful. I specialize in:

• Designing A/B and multivariate testing protocols
• Creating Experimentation Centers of Excellence
• Developing governance models, hypothesis templates, and test plans
• Training stakeholders in how to think—and act—experimentally

🧠 Synthetic Audience Research

Sometimes, real customers are too precious to over-contact. I use synthetic personas and audience modeling to simulate responses before launch—helping teams predict outcomes, refine messaging, and reduce risk.

• Behavioral modeling and persona generation
• Simulated A/B testing environments
• Customer fatigue modeling
• Fictional focus groups with real statistical rigor

📊 Data Science & Analytics Consulting

I bring deep technical chops and business fluency to thorny analytics problems. Whether you need a statistical model to predict fraud, a strategy to improve data quality, or just someone to tell you which metrics matter—I can help.

• Predictive modeling and outlier detection
• KPI evaluation and dashboard design
• Attribution modeling and media mix analysis
• Analytics audit and roadmap development

🧰 Custom Training & Team Development

Great data work doesn’t happen in isolation—it happens in teams that know how to ask the right questions and test the right assumptions. I offer tailored workshops and learning sessions for analytics teams, product managers, and marketers.

• Designing and running experiments in real-world conditions
• Storytelling with data
• Behavioral science for analysts
• Getting stakeholders to actually care about your results

Who I Work With

I’ve partnered with Fortune 500s, early-stage teams, and everything in between. Whether you’re a VP of Marketing trying to validate your strategy, a Head of Product tired of intuition-driven pivots, or a lone analyst looking to bring testing to your org—I’d love to help.

Let’s Talk

If you’re curious about collaborating—or just want to chat about synthetic personas, Chief Avocado, or A/B testing horror stories—get in touch.

Contact Me →