-
🎭 Innovation Theater: How Performative Testing Undermines Real Progress
Have you ever found yourself in the middle of a testing cycle thinking: 👉 What are we even doing here? None of the experiments are…
-
Not Every Test Needs to Be Run: The Hidden Cost of Useless Experiments
Busy ≠ Smart I once did a retrospective on dozens of email marketing experiments to see which techniques really moved the needle. Many of the…
-
Feature Development
Great modeling isn’t just technical. It’s behavioral. We often emphasize technical fluency and process rigor in data science—knowing your models, tuning parameters, following best practices.…
-
Taking Risks
To paraphrase Alexander Pope, error is unavoidably human. The lessons we learn in life are often preceded by failure. We take chances to meet mysteries…
Latest News
-
There’s a reason children learn to ride bikes with training wheels. It’s not because the wheels make them faster or cooler. It’s because they make…
-
Every bold experiment comes with a little anxiety. What if the idea flops? What if the execution frustrates customers? What if the reputational cost outweighs…
-
Most leaders blame audience scarcity for slow experimentation.Too few survey responses.Too small a segment.Too little time to reach significance. And yes, those are real constraints.…
Uncanny Data Solutions 