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The Bottleneck No One Talks About: Audience Scarcity in Experimentation
Every experimenter has war stories. Here’s one of mine. We had launched what looked like a slam-dunk experiment. The design was tight, the metrics were…
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How to Spot When Your Audience Pool Is Holding Back Experiments
Sometimes it’s not the design of your experiment that’s broken. It’s the audience pool.When your testing base is too small, too tired, or too tapped…
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If you could test without ever bothering a customer, would you?
Most experiments come at a cost.A cost in attention.A cost in patience.Sometimes even a cost in trust. What if you could remove that? Synthetic audiences…
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Synthetic Audiences: The Next Frontier of Experimentation
Imagine this: your experimentation roadmap is solid, the hypotheses are sharp, and your team is ready to roll. But then the slowdown begins. Your surveys…
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3 Quick Wins for Using Synthetic Data in Experimentation
Synthetic data sounds futuristic, but you don’t need a moonshot project to see value. You can start small, in places where it relieves real-world pain…
Latest News
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The next era of experimentation is synthetic, scalable, and smarter The next phase of experimentation will not be about running faster tests. It will be…
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Low-effort pilots to see synthetic value fast The biggest misconception about synthetic experiments is that they aren’t real. People imagine made-up data, detached from what…
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The Friday provocation for experimenters everywhere. Some testing programs feel like motion disguised as progress.There’s always another dashboard, another “test in flight,” another slide of…
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