Category: Articles & Essays

September 11, 2025

🔥 Safe-to-Fail: Why Progress Demands We Stop Treating Mistakes Like Criminal Offenses

Failure isn’t the opposite of innovation—it’s the tuition we pay for it.That’s my bold claim. Every company that claims to value innovation but quietly punishes…
September 11, 2025

The Experiment That Wouldn’t Die: Why Perpetual Testing Hurts Progress

Some experiments drag on longer than a Netflix series that should have ended two seasons ago. I once watched a team test a redesign on…
August 14, 2025

The Empathy Gap: Why Data-Driven Decisions Still Miss the Mark

Data teams love precision. We live for the perfect metric, the cleanest dataset, the model that predicts with stunning accuracy. But here’s the hard truth:…
August 13, 2025

The Control Group Matters: Don’t Test Without It

We’ve all seen it: the team launches a shiny new feature, the numbers spike, and everyone celebrates. But no one asks the most important question—compared…
July 23, 2025

📉 The Dashboard Said We Were Winning—So Why Were We Failing?

A few years ago, I sat through a metrics review where a team proudly presented a glowing dashboard. Every KPI had improved. Conversion rates were…
July 23, 2025

🎭 Innovation Theater: How Performative Testing Undermines Real Progress

Have you ever found yourself in the middle of a testing cycle thinking: 👉 What are we even doing here? None of the experiments are…
July 23, 2025

Not Every Test Needs to Be Run: The Hidden Cost of Useless Experiments

Busy ≠ Smart I once did a retrospective on dozens of email marketing experiments to see which techniques really moved the needle. Many of the…