Most leaders blame audience scarcity for slow experimentation.
Too few survey responses.
Too small a segment.
Too little time to reach significance.

And yes, those are real constraints. But here’s the uncomfortable truth:
Sometimes the bigger bottleneck isn’t people—it’s imagination.

Because when programs get stuck, the default response is often to wait. To stall. To tell the business, “we’ll get results when the sample shows up.”

But what if you reframed the problem?

  • What if scarcity forced new methods instead of excuses?
  • What if synthetic augmentation became the pressure valve?
  • What if imagination, not sample size, determined velocity?

👉 So, is your program really short on people—or just short on creativity?

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What is Uncanny Data?

Uncanny Data is a home for evidence-based experimentation, synthetic audience modeling, and data-driven strategy with a touch of irreverence.
We help teams uncover insights that drive real decisions, not just dashboards.